{"id":57009,"date":"2012-07-02T09:51:56","date_gmt":"2012-07-02T07:51:56","guid":{"rendered":"http:\/\/kulturbloggen.com\/?p=57009"},"modified":"2012-07-02T09:51:56","modified_gmt":"2012-07-02T07:51:56","slug":"svenskarna-mer-reklamtrotta-men-vill-inte-betala-for-innehall-pa-webben","status":"publish","type":"post","link":"https:\/\/kulturbloggen.com\/?p=57009","title":{"rendered":"Svenskarna mer reklamtr\u00f6tta &#8211; men vill inte betala f\u00f6r inneh\u00e5ll p\u00e5 webben"},"content":{"rendered":"<p>Svenska folket \u00e4r mer reklamtr\u00f6tta idag \u00e4n 2005. Idag \u00e4r bara 18 procent positiva till reklam, j\u00e4mf\u00f6rt med 44 procent f\u00f6r sju \u00e5r sedan. Det visar en unders\u00f6kning fr\u00e5n Sveriges Annons\u00f6rer och Novus.<br \/>\n<a href=\"http:\/\/www.dagensmedia.se\/nyheter\/kampanjer\/article3502647.ece\">Ber\u00e4ttar Dagens Media<\/a>.<\/p>\n<p>Det \u00e4r liksom kluvet. Jag kan ocks\u00e5 vara rej\u00e4lt reklamtr\u00f6tt, speciellt n\u00e4r det kommer mitt i filmer p\u00e5 tv. Fast ibland \u00e4r det bra f\u00f6r att det chans till toalettpaus eller att snabbt sticka ut i k\u00f6ket och h\u00e4mta n\u00e5got att dricka.<\/p>\n<p>Den reklam som ogillas mest \u00e4r den som kommer i mobilen. D\u00e4refter \u00e4r tv-reklam och radioreklam minst uppskattat. Det st\u00e5r ingenting i nyhetsartikeln om hur svenskarna ser p\u00e5 reklam p\u00e5 Internet, d\u00e4remot.<\/p>\n<p>De flesta vill kunna surfa runt Internet fritt. De vill inte betala f\u00f6r att bes\u00f6ka n\u00e5gon sida p\u00e5 webben. Hur ska redaktioner och andra som skapar inneh\u00e5ll p\u00e5 webben p\u00e5 inkomster &#8211; om inte med reklam?<\/p>\n<p>Dagens Media ber\u00e4ttar ocks\u00e5 att <em>sponsring \u00e4r den mest omtyckta kanalen, vilket 50 procent \u00e4r positivt inst\u00e4llda till. 41 procent \u00e4r positiva till reklam i morgontidningen och 37 procent gillar reklam p\u00e5 bio.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Svenska folket \u00e4r mer reklamtr\u00f6tta idag \u00e4n 2005. Idag \u00e4r bara 18 procent positiva till reklam, j\u00e4mf\u00f6rt med 44 procent f\u00f6r sju \u00e5r sedan. Det visar en unders\u00f6kning fr\u00e5n Sveriges Annons\u00f6rer och Novus. Ber\u00e4ttar Dagens Media. Det \u00e4r liksom kluvet. Jag kan ocks\u00e5 vara rej\u00e4lt reklamtr\u00f6tt, speciellt n\u00e4r det kommer mitt i filmer p\u00e5 tv. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":57010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[20],"tags":[3582,4696],"class_list":{"0":"post-57009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-film","8":"tag-medier","9":"tag-reklam","10":"entry"},"_links":{"self":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/57009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57009"}],"version-history":[{"count":1,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/57009\/revisions"}],"predecessor-version":[{"id":57011,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/57009\/revisions\/57011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/media\/57010"}],"wp:attachment":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}