{"id":55317,"date":"2012-05-30T23:42:35","date_gmt":"2012-05-30T21:42:35","guid":{"rendered":"http:\/\/kulturbloggen.com\/?p=55317"},"modified":"2012-05-30T23:42:35","modified_gmt":"2012-05-30T21:42:35","slug":"internetreklamen-gar-snart-forbi-dagspressen","status":"publish","type":"post","link":"https:\/\/kulturbloggen.com\/?p=55317","title":{"rendered":"Internetreklamen g\u00e5r snart f\u00f6rbi dagspressen"},"content":{"rendered":"<p>IRM: Internetreklamen g\u00e5r om dagspressen 2013 sp\u00e5r Institutet f\u00f6r reklam- och mediestatistik i sin senaste prognos, <a href=\"http:\/\/magazine.jajja.com\/2012\/05\/irm-internetreklamen-gar-om-dagspressen-2013\/?utm_source=jajja_magazine&#038;utm_medium=email&#038;utm_campaign=2012-20\">ber\u00e4ttar Jajja magazine<\/a>:<\/p>\n<p><em>Internetreklamen har sexdubblat sin oms\u00e4ttning under perioden 2000-2011 till 6,45 miljarder kronor f\u00f6rra \u00e5ret. Och n\u00e4sta \u00e5r g\u00e5r internetreklamen om reklam i dagspressen och blir den st\u00f6rsta reklamkategorin i Sverige, enligt Institutet f\u00f6r reklam- och mediestatistiks senaste prognos.<br \/>\nTrenden har varit tydlig i flera \u00e5r och n\u00e4sta \u00e5r ber\u00e4knas internetreklamen g\u00e5 om dagspressen, mycket tack vare den v\u00e5ldsamma tillv\u00e4xten av s\u00f6kmarknadsf\u00f6ring.<\/em><\/p>\n<p>F\u00f6rra \u00e5ret \u00f6kade reklaminvesteringarna i dagspress med 0,8 procent samtidigt som internetreklamen v\u00e4xte med 13 procent, ber\u00e4ttar Jajja magazine. <\/p>\n<p>Under Q1 2012 backade samtliga tryckta medier, f\u00f6rutom bilagor i dagspress och oadresserad direktreklam, medan internetreklamen v\u00e4xte med 12 procent under samma period, enligt IRM.<\/p>\n<p>IRM r\u00e4knar med att samh\u00e4llsekonomin f\u00f6rb\u00e4ttras de n\u00e4rmaste \u00e5ret och d\u00e5 kommer reklammarknaden att v\u00e4xa och d\u00e5 kommer trenden att reklampengar flyttas fr\u00e5n print till internet att f\u00f6rst\u00e4rkas. En ganska naturlig utveckling eftersom allt fler tar till sin information och annat p\u00e5 internet. <\/p>\n<p>L\u00e4s \u00e4ven andra bloggares \u00e5sikter om <a href=\"http:\/\/bloggar.se\/om\/reklam\" rel=\"tag\">reklam<\/a>, <a href=\"http:\/\/bloggar.se\/om\/trender\" rel=\"tag\">trender<\/a>, <a href=\"http:\/\/bloggar.se\/om\/annonsint%E4kter\" rel=\"tag\">annonsint\u00e4kter<\/a>, <a href=\"http:\/\/bloggar.se\/om\/webben\" rel=\"tag\">webben<\/a>, <a href=\"http:\/\/bloggar.se\/om\/reklampengar\" rel=\"tag\">reklampengar<\/a>, <a href=\"http:\/\/bloggar.se\/om\/prognos\" rel=\"tag\">prognos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IRM: Internetreklamen g\u00e5r om dagspressen 2013 sp\u00e5r Institutet f\u00f6r reklam- och mediestatistik i sin senaste prognos, ber\u00e4ttar Jajja magazine: Internetreklamen har sexdubblat sin oms\u00e4ttning under perioden 2000-2011 till 6,45 miljarder kronor f\u00f6rra \u00e5ret. Och n\u00e4sta \u00e5r g\u00e5r internetreklamen om reklam i dagspressen och blir den st\u00f6rsta reklamkategorin i Sverige, enligt Institutet f\u00f6r reklam- och mediestatistiks [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":55321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[62],"tags":[8122,4696,5959,6365],"class_list":{"0":"post-55317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-medie-och-kulturpolitik","8":"tag-annonsintakter","9":"tag-reklam","10":"tag-trender","11":"tag-webben","12":"entry"},"_links":{"self":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/55317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55317"}],"version-history":[{"count":2,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/55317\/revisions"}],"predecessor-version":[{"id":55322,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/55317\/revisions\/55322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/media\/55321"}],"wp:attachment":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}