M\u00e5nga som satsar p\u00e5 att bygga sajter och funktioner p\u00e5 Internet f\u00e5r k\u00e4mpa h\u00e5rt f\u00f6r att f\u00e5 annonser och reklamint\u00e4kter. M\u00e5nga har liksom jag upplevt att annons\u00f6rer \u00e4r v\u00e4ldigt konservativa. De betalar hellre 50.000 f\u00f6r en liten annons p\u00e5 en papperstidning med upplaga p\u00e5 10.000 \u00e4r 5.000 f\u00f6r en annonsbanner p\u00e5 en sajt med 100.000 bes\u00f6kare. Kanske v\u00e4nder de nu?<\/p>\n
Jajjamag har kollat statistik och talar med Sveriges Annons\u00f6rer:<\/a><\/p>\n Var fj\u00e4rde medlem av Sveriges Annons\u00f6rer kommer trots l\u00e5gkonjunkturen att \u00f6ka medieinvesteringarna under 2012. Det framg\u00e5r av en medlemsenk\u00e4t som besvarades av 153 marknadschefer eller motsvarande. Och internetreklam blir den stora vinnaren n\u00e4sta \u00e5r. Att pendeln m\u00e5ste sv\u00e4nga till f\u00f6rm\u00e5n f\u00f6r webben f\u00e5r vi nog r\u00e4kna med. Fr\u00e5gan \u00e4r n\u00e4r det sker. Kanske n\u00e4sta \u00e5r? Hoppas, hoppas …<\/p>\n L\u00e4s \u00e4ven andra bloggares \u00e5sikter om reklam<\/a>, ekonomi<\/a>, annonsering<\/a>, int\u00e4nkter<\/a>, medier<\/a>, annons\u00f6rer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" M\u00e5nga som satsar p\u00e5 att bygga sajter och funktioner p\u00e5 Internet f\u00e5r k\u00e4mpa h\u00e5rt f\u00f6r att f\u00e5 annonser och reklamint\u00e4kter. M\u00e5nga har liksom jag upplevt att annons\u00f6rer \u00e4r v\u00e4ldigt konservativa. De betalar hellre 50.000 f\u00f6r en liten annons p\u00e5 en papperstidning med upplaga p\u00e5 10.000 \u00e4r 5.000 f\u00f6r en annonsbanner p\u00e5 en sajt med 100.000 […]<\/p>\n","protected":false},"author":13,"featured_media":44941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[20],"tags":[6667,6669,1463,6668,3582,4696],"class_list":{"0":"post-44937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-film","8":"tag-annonsering","9":"tag-annonsorer","10":"tag-ekonomi","11":"tag-intankter","12":"tag-medier","13":"tag-reklam","14":"entry"},"_links":{"self":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/44937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44937"}],"version-history":[{"count":5,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/44937\/revisions"}],"predecessor-version":[{"id":44979,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/posts\/44937\/revisions\/44979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=\/wp\/v2\/media\/44941"}],"wp:attachment":[{"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kulturbloggen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n57 procent av marknadscheferna kommer att beh\u00e5lla samma niv\u00e5 p\u00e5 marknadsf\u00f6ringen 2012 som innevarande \u00e5r och 25 av marknadscheferna r\u00e4knar med att \u00f6ka investeringarna i marknadsf\u00f6ring.<\/p><\/blockquote>\n