Katy Perry är väl en artist som ingen är likgiltig inför, antingen gillar man henne eller så ogillar man henne och misstänker att hon provocerar enbart av kommersiella syften.
Vem vet?
Nu lanserar hon i alla fall sin första parfym och gör det med en nästan nakenbild.
Eftersom det är Pride-festival i Stockholm nu och vi svenskar kanske inte behöver vara så pryda i några dagar vidarebefordrar vi bilden och pressmeddelandet:
New York, NY (July 22, 2010) – Known for her sophisticated yet playful personal style and envelope-pushing lyrics, platinum-selling recording artist Katy Perry is set to extend her brand into beauty with the launch of her first fragrance, Purr by Katy Perry, to be sold exclusively at Nordstrom, in-store and online at Nordstrom.com, beginning this November.
Teaming with Gigantic Parfums, Perry was deeply involved in the development of her signature scent. Purr by Katy Perry opens with a fresh citrus accord featuring peach nectar and forbidden apple with green bamboo. Supporting notes include a delicate bouquet of jasmine blossom, pink freesia and Bulgarian rose, balanced by vanilla orchid, white amber, creamy sandalwood and musk. “I’m absolutely thrilled to finally introduce me in a bottle. There is a wonderful world of fragrances out there, but like with my music, I believe there is room for me and my own unique twist on it. Purr is a natural extension of who I am as a woman – it’s a gorgeous blend of all my favorite scents that embodies my style, my tastes and my love for all things incredibly cute. It is an absolutely purrfect perfume that I hope leaves you meowing with delight!” explains Perry.
The singer-songwriter was also hands-on in the design of the bottle. Having appeared on stage dressed as Catwoman along with an oversize blow-up cat, it’s no secret that Perry has an affinity for all things feline. She used this inspiration when designing the bottle for Purr by Katy Perry, complete with jeweled eyes, metallic accents and opulent lavender coloring.
The eau de parfum, developed with Firmenich fragrances, will be sold in .50, 1.0, 1.7 and 3.4 fluid ounce bottles at a suggested retail price of $25.00, $36.00, $45.00 and $65.00, respectively. Ancillary products will be released seasonally, beginning with a holiday gift set at launch that will include the eau de parfum, body lotion and bubble bath.
“We are excited to partner with Katy Perry as the exclusive retailer for Purr given her incredible talent and consumer appeal,” said Nordstrom National Beauty and Fragrance Director, Cheri Botiz. “The fragrance embodies Katy’s style–sophistication combined with a playful energy–which we think our customers will love.”
“Distilling Katy’s personal style for her own fragrance was the ultimate goal. Katy worked with our perfumers to capture the distinctive notes of her favorite perfumes and hand-sketched the bottle design by herself. Her vision is what brought us here today, and Purr by Katy Perry stands as a delicious reflection of her unique personality: confident, sexy, and just a lot of fun,” said Isaac Lekach, CEO of Gigantic Parfums.
Singer-songwriter Katy Perry has gone from internet music sensation to bona fide international star in just two years. Her multi-platinum debut album, “One of the Boys,” released June 2008, generated four hit singles: “I Kissed A Girl,” “Hot N Cold,” “Thinking Of You” and “Waking Up In Vegas.” On August 24, the Grammy-nominated artist will release her next album, “Teenage Dream,” which features “California Gurls,” the all-time Mediabase Top 40 airplay record holder. Perry is slated to host the 2010 Teen Choice Awards on August 9. To learn more about Katy Perry, visit www.katyperry.com.
About Nordstrom
Nordstrom, Inc. is one of the nation’s leading fashion specialty retailers, with 193 stores located in 28 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 114 full-line stores, 76 Nordstrom Racks, two Jeffrey boutiques and one clearance store. Nordstrom also serves customers through its online presence at www.nordstrom.com and through its catalogs. Nordstrom, Inc. is publicly traded on the NYSE under the symbol JWN.
About Gigantic Parfums
Gigantic Parfums is a new business venture whose products will be found in a variety of major retail and specialty chain stores in the United States and International markets. Gigantic Parfums is headed by Chairman Ilia Lekach, CEO Isaac Lekach and President Rudford Hamon. Isaac Lekach was instrumental in identifying the potential of the Paris Hilton and Ed Hardy by Christian Audigier fragrances licenses and was involved with the marketing and development of Guess? and Ocean Pacific fragrances for Parlux Fragrances. He also served as a member of the Board of Directors for the company from 2005 to late 2006. Hamon brings over ten years of experience in the fragrance industry. From 2004-2007, he managed the International distribution of Parlux Fragrances.
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